Apple

What is the Value of Apple? How do we evaluate risk?
Today I will share the Q&A section of the letter. Every time I am almost finished with the client letter, I ask clients to send me any questions they have about their portfolio or other topics. I answer these questions in the Q&A section.

Vision Pro is the Vision of the Future
I have read reviews of Vision Pro, Apple’s virtual reality headset. Meta’s Quest Pro suddenly started to remind me of Microsoft PCs – made by engineers for engineers, where the Vision Pro is created by humans for humans

A Story about a Story
Apple is the best storytelling company on the planet. In its storytelling, Apple so wants you to fall in love and have an emotional connection with its product that it even names the parts that go into it.

Beats & Misses, Seen & Unseen
Wall Street often focuses on companies that beat quarterly estimates, but this does not always lead to long-term success.

Why We Sold Apple Stock
Our firm sold its entire Apple stake last week due to concerns about mature iPhone sales, Apple's weak services, and the lack of a large new product category.

Apple – Not Saying Goodbye
I’ve written more articles about Apple than any other company we’ve ever owned. If I were to lie on Dr. ...

Now Apple must show what’s next after iPhone X
The iPhone X is likely to be a phenomenal success for Apple. But its success will not be driven by ...

Random Thoughts on Apple
I wrote more articles about Apple than almost any other company over the last five years. For a long time ...

New iPhones Are Not Enough
It is hard to find a bigger Apple stock cheerleader than me. I’ve been writing Apple stock love poems for years. For a ...

Apple vs Coke
Great Stock = Great Company + Great Valuation (Apple vs Coke) Valuation – margin of safety (discount to fair value) ...

Apple’s Electric Car and Its Consequences
I was on Bloomberg Radio with Cory Johnson and Carol Massar, discussing my latest article on Apple’s electric car and its consequences.

Apple, Amazon, Tesla and the Changing Dynamics of the Car Industry
Writing is a very weird experience for me. Sometimes it feels almost like an act of divine intervention. Not because of the divinity of it, but because of the intervention part.

Thoughts on iPhone 6s
I spent the weekend with an iPhone 6s. I didn’t find many differences between the 6 and 6s.

Innovation is Alive and Well at Apple
Can Apple still come up with breakthrough innovations? In September Apple introduced an iPhone with 3-D touch, Apple TV that has been turned into a gaming device and a larger iPad with a stylus that will take the tech giant into new niches.

The Apple Watch Is More Than a Cool Gadget
“You know how difficult it is to explain to a nonparent the joy of having kids? The Apple Watch is the same thing. It’s hard to explain how great it is to someone who has never worn one.”

The Apple Brand
Apple’s research and development expense was up 27% last quarter. Annualized, it is running at $5.7 billion.

Interview with The Disciplined Investor Podcast
I was a guest on Andrew Horowitz's the Disciplined Investor podcast.

Why Investors Hate Apple — and Are Dead Wrong
In this article I don’t discuss Apple’s valuation, balance sheet, or financials. I covered these topics in great detail in these articles a few months ago.

Trip to Santa Fe and Some Thoughts on Apple
I am back from Santa Fe. My father, who turned 80 a few months ago, my son Jonah, and I drove from Denver to Pagosa Springs, spent a day there, and then drove to Santa Fe

How Much Would You Pay for the Apple Ecosystem?
Apple’s ecosystem is an important and durable competitive advantage; it creates a tangible switching cost after Apple has locked you into the i-ecosystem.

Understanding Apple Requires an Analysis of Fundamentals and Psychology
What makes Apple stock difficult to own is psychology. The company’s success since 2000 is a black swan.